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MBA Marketing
The MBA in Marketing develops strategic leaders capable of driving innovation and creating value in today’s competitive markets. The programme combines a solid foundation in management, economics, finance, and leadership with advanced modules in consumer behaviour, international marketing, brand management, sales management, services marketing, integrated marketing communications, digital marketing, and relationship marketing. Students gain practical insights into designing and implementing campaigns, managing customer experiences, and applying digital strategies supported by analytics. Courses in social marketing and ethics also highlight the role of marketing in addressing societal challenges. Through research work, case studies, and engagement with industry leaders, students learn to balance creativity with strategic thinking. Graduates are equipped to excel as marketing directors, brand managers, digital strategists, and consultants in diverse industries. The MBA in Marketing provides the tools, knowledge, and professional networks to lead marketing innovation for sustainable business growth.
Requirements
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- A Bachelors Degree in the relevant subject area; 1st class; 2nd class lower or upper. A 3rd class will be screened on a case-by-case basis.
GTEC credential approval is required for international students. - 2 Years of work experience.
To apply for and complete this qualification, you will need:
• A laptop or desktop computer
• A stable internet connection
• To be computer literate
COURSES & CREDITS
The programme will be completed over 2 years.
Module Fees: $65
Credits : 3
This course focuses on the fundamental principles and concepts of accounting. It delves into the use of financial information, distinguishing between cost, management and financial accounting, the accounting equation, basic ledger postings, the double-entry system for assets and liabilities, expenses and income, assets and depreciation, bad debts, provision for bad debts and discounts, bank reconciliation and control accounts to understand the key concepts and bookkeeping rules. At the end of the course, the student should be able to extract a trial balance as well as prepare and analyse the statement of comprehensive income, statement of financial position, a receipt and payment account, income and expenditure account and reconciliation of bank statements.
Module Fees: $65
Credits : 3
This course provides the basis for understanding what leadership is and assists students to explore the tools they can use immediately to refine strategy, develop their people and maximize stakeholder return. Additionally, it introduces the student to the theory and practice of leadership. Furthermore, the course provides an overview of various philosophical approaches to ethical decision-making and practical applications involving ethical problems that arise in business. The course is designed to equip business leaders to confront ethical issues in contemporary governance and prepare students to identify and analyse ethical issues from a domestic and global perspective. It does this by introducing the theories of ethics that are commonly used in many leadership decisions. Students are expected to apply the theory to a wide range of government policy, business and personal issues. Topics include the major ethical constructs, approaches to self-knowledge, ethical dilemma in leadership and practical leadership skills. Students will be able to find solutions to ethical dilemmas they may confront during a business career.
Module Fees: $65
Credits : 3
This course presents the fundamental ideas of micro and macroeconomics and integrates them from a managerial decision-making perspective. The goal of this course among others includes its applicability in the broad business spectrum. It also examines the role of government in the economy and the effects of government actions on businesses and individuals. Topics such as demand and supply analysis and their applications; elasticity of demand and supply; theories of production and cost, market structures, theories of macroeconomics; national income accounting and determination; effect of monetary and fiscal policies as well as international trade will be some of the issues to be considered.
Module Fees: $65
Credits : 3
This course seeks to equip students with the knowledge of the global scope of businesses. This course is designed to introduce students to the international dimensions of business functions and operations that are offered, with consideration of their global interactions. The course provides an overview of economic, social, cultural and political/legal forces and factors influencing cross-border business. The course exposes students to a global view of businesses, investigating why and how companies go international. It explains the operations and challenges of Multinational Corporations and Enterprises in today's globalized world.
Module Fees: $65
Credits : 3
The course introduces students to legal rules, principles and concepts that regulate business transactions in Ghana, and the ramifications of such interface for business decisions. The course specifically introduces students to the general principles and concepts, concentrating on topics like the Legal System; the Laws of Ghana and their respective sources; the Law of Contract; the Law of Tort; Employment Law and Company Law.
Module Fees: $65
Credits : 3
This course is designed to increase students’ understanding of the use of information technologies to manage information resources in organisations and their implications. The technologies discussed include databases, networking and communications, business information systems as well as current trends such as cloud computing and customer relationship management systems. The course raises students’ awareness of the implications of using information technologies, these include security, ethical and legal issues as well as globalization and the digital divide. The course also introduces how to build information systems. The course features hands-on sessions using popular software applications.
Module Fees: $65
Credits : 3
This course provides a general introduction to marketing and strategic marketing management, an area which plays an important role in all innovation and establishment processes. The main focus of the course is consumer marketing, but specific areas of service and business marketing and purchasing management are covered. The course starts with an introduction to the role of marketing in an organisation and market analysis based on demand, environmental factors and customers' buying behaviours. It delves into the examination of customer satisfaction, the profitability of customers to firms, profits and revenues and marketing research. It further focuses on the development and implementation of market strategies, a task undertaken in most companies at the strategic business unit level which is done through segmentation, targeting and positioning. An introduction to the creative process of developing market plans with product, price, communication and distribution policies is examined. The course provides a systematic framework for understanding marketing management and strategy.
Module Fees: $65
Credits : 3
This course emphasizes the basic application of managerial functions in the day-to-day operations and activities of corporate and business enterprises. It focuses on the concepts of management and examines management principles and functions. The course also discusses motivation and management of stress for effective performance. Furthermore, this course provides a comprehensive analysis of individual and group behaviour in organizations. Its purpose is to provide an understanding of how organizations can be managed more effectively and at the same time enhance the quality of employees' work life. Topics include motivation, rewarding behaviour, stress, individual and group behaviour, conflict, power and politics, leadership, job design, organizational structure, decision-making, communication and organizational change and development.
Module Fees: $65
Credits : 3
This course designed to provide postgraduate students with the foundations needed to undertake scholarly research in business and management. The course also offers students the opportunity to begin research on their final year project by providing clear and holistic guidance on how to generate and refine a research idea into a clear and unmistakable research topic with relevant, specific, measurable and realistic objectives or research questions. Specifically, the course will cover topics such as what is research? Why do we conduct research? How to generate research ideas, how to evaluate research topics, how to plan a research, the sources of knowledge and the process of critically reviewing the relevant literature, the theory of Knowledge, the philosophy and ethics of research. Others topics to be covered in this course shall include: the research process as it relates to conceptualization and design of appropriate research methodology to achieve the desired research objectives, techniques of data collection and analysis, and drafting and writing a research Report.
Module Fees: $65
Credits : 3
This course is designed to provide students with the needed statistical and quantitative techniques for effective decision-making. It involves the study of basic elements of statistics needed for business, accounting, banking, marketing, etc., and their various applications. The course also examines the statistical concepts of some of the theories that students are studying in other related courses. It expounds on the applications of statistics in the theory of demand and supply, data presentation and characterization, time series, correlation and regression, hypothesis testing, and elementary probability among others.
Module Fees: $65
Credits : 3
Strategic management focuses on the concept of strategy formulation and implementation by exploring the functions and nature of general management. The course develops skills for strategic thinking and analysis, leadership, communication, teamwork, and cross-functional integration. It exposes students to corporate as well as business planning, and the implementation of organizational change through structures, systems and people. It seeks to understand the challenges and the environment in which the business operates, the direction the management intends to head, the strategic plans for getting the enterprise moving in the intended direction and the tasks of implementing the chosen strategy successfully. Conceptual case studies are used to deal with Ghanaian conventional private and public sector policy making. It provides students with insights into corporate strategic performance and the use of specialist strategic management techniques designed to improve and correct failing organisations in Ghana and other international corporations.
Module Fees: $65
Credits : 3
Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The aim of this course is to equip students with knowledge and skills for managing the digital transformation. It provides students with necessary tools for observing, analysing, and understanding the role of digital technology is rapidly shifting, from being a driver of marginal efficiency to being an enabler of fundamental innovation and disruption in many sectors, including education, business, media, information, and communication industries. As digitalization induces large-scale and sweeping transformations across multiple aspects of business, and across many industries, studying this course will provide students with insights and different perspectives on digital transformation, defined as the use of innovative technologies, data, and connectivity by enterprises to create value, revenue, and efficiency. Digital transformation requires the business to remodel their own resources, their relationship with consumers and the services they offer. The course puts these transformation processes in focus and provides students with various new and established theoretical tools for analysing such developments.
Module Fees: $65
Credits : 3
Entrepreneurial Finance examines the elements of entrepreneurial finance, focusing on technology-based start-up ventures and the early stages of company development. The course addresses key questions which challenge all entrepreneurs: how much money can and should be raised; when it should be raised and from whom; what a reasonable valuation of the company is; and how should funding, employment contracts and exit decisions be structured. It aims to prepare students for these decisions, both as entrepreneurs and venture capitalists. In addition, the course includes an in-depth analysis of the structure of the private equity industry.
Module Fees: $65
Credits : 3
The course introduces students to the methods used by interested parties such as investors, creditors, and management to evaluate the past, current, and projected conditions, and the performance of the firm. The course forges a unique path in financial statement analysis that responds to the needs of modern-day business analysts. It provides a framework for using financial statement data in a variety of business analysis and valuation contexts. Students are exposed to the tools necessary to undertake business analysis using financial statement information and show how these tools can be applied to a wide range of decision contexts. At the end of the course, students will be able to use ratios to evaluate the financial performance of organizations and prepare value-added statements, common size statements, profitability indexes, and simple cash flow statements for organizations to facilitate decision-making using the financial statement. A combination of lectures, case study discussions and financial statement analysis will be employed as the mode of delivery.
Module Fees: $65
Credits : 3
tbc
Module Fees: $65
Credits : 3
This course examines the role of management in the design, implementation, evaluation and use of management control systems (MCS) within contemporary organisations. The course focuses on how managerial functions help in designing control systems amid the ever-changing work environment due to globalisation, new technologies, digitalisation, and increasingly blurred organisational boundaries. The course provides students with a broader strategic perspective of management control issues from the viewpoint of the middle and senior executive teams of corporations. The course is designed to prompt critical thinking and be highly interactive. It encourages the application of reading materials to cases and critical reflections on the effectiveness of different MCS on performance results in various organisational settings. The course also engages with industry by seeking feedback from industry professionals on research problems students solve in assignment material.
Module Fees: $65
Credits : 3
The course is designed to introduce students to the processes required for successful completion of projects. It emphasizes project planning, development, integration, and coordination in order to create a consistent, coherent document. The course further aims to provide both basic and some advanced exposure to project managementto develop managers’ skills for successfully completing sophisticated projects within the constraints of capital, time, and other resources.
Module Fees: $65
Credits : 3
This course introduces students to the concepts, strategies and processes of social innovation and social change. Students will examine the state of the world from a social, economic and environmental perspective and learn how social innovation can help solve existing and future problems. The course explores social entrepreneurship as the vehicle for social innovation and students will learn about its challenges and opportunities. In addition, students will learn that innovation and entrepreneurship require a mentality that is systemic rather than lineal and deterministic, to deal with uncertainty and complexity.
Module Fees: $65
Credits : 3
tbc
Module Fees: $65
Credits : 6
Students will be required to undertake a research study on a chosen topic in Corporate Governance and write a project. The project would take a maximum of 6 months for a total of 6 credits.
FEES FOR 2023
Fees are payable at the start of each course and payment must be received by the payment deadline to successfully register and start the course. Payment can be made by EFT or the self-service portal.
Number of modules: 21
Programme credits: 66
Fees per programme credit: ± $53